For example, Frito-Lay’s reducing regular bags of Dorito’s from 9.75 oz to 9.25 oz probably was indistinguishable to the average consumer.
Some changes are so small they don’t affect packaging, aside from updating the printed quantity or weight. It’s a practice known as “shrinkflation” - where items remain the same price while the package size gets smaller. CPG manufacturers and national brands are responding by reducing package sizes to hide price increases from the average consumer. With prices expected to rise throughout 2022 and shoppers more price-conscience than they were before the pandemic, this switch to lower priced brands and private label will likely continue. A recent survey showed 49% of consumers plan to switch to lower-priced brands due to inflation concerns. This trend began around July 2021, and we’re already seeing shopping behaviors change. But, did you know it’s also having a measurable impact on store shelves as well? And, no, I’m not talking about stock-outs.įaced with rising costs and margin pressures, CPG manufacturers and retailers have been forced to increase prices. consumer price index (CPI) has risen 7.5% in the past 12 months, and this is having a real impact on the average pocketbook.
Consumers are feeling the pressure of price increases on everything from food and gas to furniture and automobiles.
0 kommentar(er)
